Of course, the Internet being the Internet, you still had your handful of dudes tweeting stuff along the lines of: "Cupping? Woah. Sounds kinky." Not so much because most of the people you come across on social media think like they're 15 (I'd estimate maybe 35 percent do), but because the sex lives of Olympians is a topic that fascinates all of us, from the dude who will take any opportunity to post a Crying Jordan to armchair anthropologists who want to explore the deeper meaning behind whatever kind of things might be going on in Rio between consenting athletes.
Major Chinese Internet portals have signed coverage deals with to be Internet Content Services Sponsors: , , Tencent and . CCTV has joined with these online partners to run an interactive website offering streaming video broadcasts of events, which will be viewable only in China, and web profiles through which users can contact Olympic athletes. Officials expect 10m to 20m internet users to watch the Olympic Games in China via video streaming . 102m people had watched the games online in China, according to Timo Lumme, marketing director for the IOC .  Phoenix TV broadcast the Opening Ceremony